A U G U S T 2 0 1 8
It is with great pleasure that we announce our floral coronation of Queen B on the cover of US Vogue’s September issue.
Having worked with US Vogue earlier this year – Paul Hanlon hair stylist asked us to recreate a Rodarte runway show gypsophila headpiece for Kendall Jenner - we were thrilled and slightly dizzy to be asked to collaborate once again with the Vogue creative team to design a floral crown fit for Beyoncé herself.
Based on the original visions of Fashion Director Tonne Goodman and photographer Tyler Mitchell we were given an incredible opportunity to collaborate with some of the very finest talent in the fashion world. The whole experience was one of the most creatively fulfilling experiences of our career as florists, and we were actively encouraged to bring our own style to the shoot. We arrived with our florist’s van laden down with peonies and garden roses, amaranthus, sweet peas, achillea, blushing bride and anthurium, peppercorns and geranium. With ideas, energy and support from the whole team we were emboldened to create a generous and glorious crown for a Queen and we loved every minute of it!
Everyone from Beyoncé and Vogue’s established teams, to new talent (and indeed ourselves) were made to feel welcome and central to the creative process. We were invited to sit in and contribute to the shoots, standing by with additional flowers in narrow corridors and vast and beautiful gardens. It was both incredibly professional and like spending the day with family and friends - occasionally little girls skipped past in front of the camera – it was an unforgettable and intimate experience.
Many thanks to our colleagues Phil John Perry and Jameka Herman. Phil’s incredible off the cuff, palm and peppercorn verdant headpiece contrasted perfectly with the other soft and abundant flower extravaganza. We could not have done it without Sir John, Neal Farinah, Nakia Collins, Kwasi Fordjour, and of course Tyler and Tonne.